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Reggae/Dancehall To Gain From Digital Distribution
04/24/10
Reggae/Dancehall To Gain From Digital Distribution
No one knows better than those in the music industry how difficult and sometimes unrewarding music distribution can be, but those of 21st Hapilos have found another way to intensify Dancehall/Reggae distribution worldwide while having it pay off for local producers - that of digital distribution.
Digital distribution which entails selling and distributing songs online is nothing new, but ace digital music marketer, Johnny Wonder Executive Vice President of the US/Jamaican company, explains how fulfilling and rewarding the service is for producers and artistes.
"Promoting the songs for sale online is in an effort to drive revenue for those in the industry. Digital distribution is both cheaper and more accessible to fans overseas; it's something we stand to gain a lot from," he said.
Among the productions being distributed by 21st Hapilos are the Remedy Riddim produced by Russian of Head Concussion Camp featuring Chan Dizzy's Go Hard An' Done, CR203 and Adijahiem/NotNice Records' Mad Collab Riddim featuring Vybz Kartel, Popcaan and Gaza Slim's reigning hit, Clarks; TJ Records' DNA Riddim, Romeich Records' Bank In A Mi Pocket Riddim which features, Bank In A Mi Pocket by Versatile in addition to a plethora of riddim productions.
Since the productions have been released for sale online, they have shown consistent growth and Wonder and others at 21st Hapilos are confident that with further promotion of the productions in the local and international markets the sales will continue to rise, thus further benefitting Reggae/Dancehall producers and artistes.
The company's upcoming releases include John John's Zion Gate Riddim, Seanizzle's Survival Mode, Delly Ranx's Iron Fist and G-Whizz's single, Tomorrow, produced byTJ Records, which are also expected to be heavy-hitters in the digital arena.
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Three Ministers
Three ministers - a Presbyterian, a Methodist, and a Southern Baptist and their wives were all on a cruise together. A tidal wave came up and swamped the ship, and they all drowned. The next thing you know, they're standing before St.Peter.
As fate would have it, the first in line was the Presbyterian and his wife. St. Peter shook his head sadly and said, "I can't let you in. You were moral and upright, but you loved money too much. You loved it so much, you even married a woman named Penny."
St.Peter waved sadly, and poof! Down the chute to the 'Other Place' they went. Then came the Methodist. "Sorry, can't let you in either," said Saint Peter "You abstained from liquor and dancing and cards, but you loved food too much.
You loved food so much, you even married a woman named Candy!" Sadly, St. Peter waved again, and whang! Down the chute went the Methodists.
The Southern Baptist turned to his wife and whispered nervously, "It ain't looking good, Fanny."
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